The video Hi Maryam exemplifies the trend of pointcasting or one-to-one marketing, the delivery of a unique product or service to a single individual.  According to one marketing consultant, the rise of the passion economy “is powered by new digital platforms that enable people to earn a livelihood in a way that highlights their individuality.” Unlike broadcasting or narrowcasting (Netflix and other streaming services), the passion economy favors pointcasting. This video is customized for me and perhaps you...