Product Recall: An Index of Innovation combines framed texts and “still life” product photography of unsuccessful food products from the private archive of an anonymous former brand consultant and found objects amassed from the personal collections of other food industry figures. These elements combine to recount an alternative cultural history of industrialized food production in the 20th century that focuses on products that were either recalled or failed to find widespread consumer appeal. With reference to the vernacular language, imagery and iconography of advertising and product displays, Product Recall: An Index of Innovation reveals how agribusiness and the innovations of laboratory science are implicated in the mass circulation and consumption of everyday commodities.